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The Hyundai Seoul’s 3rd Anniversary,
Resonance Toward the Future.

Experience the New and InnovativeArt, Culture,
, and Future of The Hyundai Seoul That Define Tomorrow.

Media Art
Gallery

MEDIA ART
GALLERY

The Hyundai Seoul is proud to unveil its largest-scale media art yet. We invite you to immerse yourself in a world of dynamic waterfall pieces and a diverse range of works by ten talented media artists.

Duration :
Feb 23 (Fri) – Mar 10 (Sun)
Location :
7th floor display
(viewing on 5th-6th floors)

VIRTUAL IDOL
CONCERT

VIRTUAL IDOL CONCERT

Experience the exclusive The Hyundai Seoul Virtual Idol Concert, unfolding on the 7th floor display.

AI ASSISTANT
SERVICE

AI CUSTOMER
SERVICE

Experience our FAQ service especially
tailored for tourists (support available in
English, Chinese, and Japanese).

photo event

From DON'T LXXK UP high angle photo studio to futuristic AI photo booths.
Celebrate The Hyundai Seoul’s 3rd anniversary by capturing your unique self.

DON’T LXXK UP

Duration :
Feb 23 - Mar 17
Location :
2nd floor central E/S

PHOTOGRAY AI PHOTO

Duration :
Feb 23 – March 10
Location :
3rd floor central E/S

THE HYUNDAI
SEOUL X
BEBE

THE HYUNDAI SEOUL
X
BEBE

Experience the sensational and trendy The Hyundai Seoul, expressed by the Street Woman Fighter champion crew, BEBE.

818 TEQUILA

Asia’s first Kendall Jenner's 818 Tequila pop-up is coming to
The Hyundai Seoul. Visit the pop-up store of the popular
818 Tequila.

Duration :
Feb 23 (Fri) - Mar 7 (Thu)
Location :
B1 floor
K-CULTURE CLASS

Explore K-culture curated by creative directors across different fields at The Hyundai Seoul.
Please don't hesitate to contact us regarding class registration, payment methods and other inquiries.
All classes are conducted in English.

e-mail :
culture1985@thehyundai.com

the HYUNDAI SEOUL
Style Pick!

A brand that combines trendiness with comfort, bringing fashion that seamlessly fits into everyday life.

A casual fashion brand presenting innovative and
experimental collections based on denim.

A leading street fashion brand continuously exploring new endeavors with a variety of designs and concepts.

Introducing daily products that can create special moments within the mundane,
inspired by the slogan 'Every Moment Is Special.'

A designer bag brand that reinterprets the modern and sophisticated sensibility and artistic flair of New York into contemporary aesthetics.

We embrace a trendy and joyful lifestyle, considering diverse preferences, ages,
and body types, to promote freedom and confidence.

A global fashion eyewear brand shaping a new narrative through unexpected brand
initiatives and collaborations that cross diverse fields.

the HYUNDAI SEOUL beauty for You

A niche fragrance select shop curating high-quality and uniquely conceptual fragrances through a
platform called “Bar,” allowing customers to explore and interact with their own new scents.

A brand driven by its unique heritage and pioneering skincare science, creating
products that are like timeless works of art, transcending time and generations.

A Swiss-origin luxury ritual skincare brand created with
Switzerland's sophisticated technical expertise and scientific research.

OHUI promises tangible skin transformation with advanced “de-aging” solutions.
WHOO embodies refined beauty through balance and harmony.

A fragrance brand exploring unregulated beauty. Drawing inspiration from stories
scattered throughout the world, the brand showcases various scent-related item
categories such as perfume, hand cream, lip balm, hand & body wash, lotion,
candles, and more.

A contemporary beauty brand from Seoul, shaping and defining the latest standards of beauty
while promoting the essence and value of Korean beauty worldwide.

Finger Licking
Tasty SEOUL

A Korean barbecue brand created through the
collaboration of three renowned Michelin-
starred Korean restaurants.

A croissant specialty shop run by a Michelin-trained pastry chef, with an interior reminiscent of a Parisian open-air café and adorable teddy bears welcoming you.

GUEMOKDANG

A specialty shop crafting handmade sweet red bean jelly bars
(Yanggaeng) made with domestically sourced red beans and other
healthy ingredients.

HANSOL
NAENG
MYEON

A classic cold noodle soup restaurant with a long history that began in 1985 at the Apgujeong store.

An organic matcha brand that captures the
rich flavors of top-grade matcha and
natural ingredients.

YEOWANG
TTEOK
BOKKI

A casual Korean food brand renowned for its sweet yet spicy tteokbokki and crispy fried dishes.

A restaurant where you can enjoy an
authentic experience of Italian cuisine
through dishes made of high quality
ingredients from Italy.

Experience the unique “Chinatown in Mexico” concept in this restaurant serving Hong Kong and Mexican cuisine made with local spices and ingredients which you can enjoy on the beautifully decorated terrace.

NAUI GAYA

A Korean cuisine restaurant specializing in
traditional Korean dishes such as bulgogi (beef)
and Korean hot pot.

SUN-OK'S
MYEONG
-GA

Feel the fresh Jeju Island sea through a healthy and filling homemade Jeju-style meal made with fresh ingredients.