더현대 오모테산도(도쿄) 본문
The most loved creative platform in Seoul,
THE HYUNDAI
The Hyundai is a creative platform that connects
Seoul’s diverse energy to the world.
Experience the most dynamic “NOW” of Seoul, right here in your city.
We present the fashion and lifestyle of Seoul’s new generation.
We look forward to the new energy sparked by connecting cities.
Meet your Seoul.
- MAP
- ① CAMEL COFFEE
- ② HIETA
- ③ WITHMUU
- ④ COYSEIO 038
- ⑤ ROLAROLA
- ⑥ STAND OIL
- ⑦ DOUBLE LOVERS
- ⑧ POP-UP ICONIC
- ⑨ POP-UP SQUARE
COYSEIO 038 highlights the brand’s signature silhouette and minimalist mood. The brand proposes essential styles that naturally blend into daily life.
At its very first Tokyo store in Omotesando, COYSEIO unveils the new 2026 Season Collection.
038 JERSEY PUMPKIN SKIRT A minimalist pumpkin skirt crafted from jersey fabric, offering a soft and comfortable fit.
ROLAROLA captures a young classic style with a French Chic touch, earning widespread love.
The brand is deeply cherished not only by women in their 20s and 30s in Korea, but also by various K-POP artists. Discover ROLAROLA’s lovely styling paired with a witty sense of color.
MAISON DE ROLA T-shirt
A popular item featuring rolarola’s signature artwork that represents the brand.
ONE-OFF-SHOULDER Cardigan
A flagship item that gained high popularity after being worn by K-POP idols.
STAND OIL captivates with its simple yet sophisticated designs. The brand offers a wide
range of products centered on bags, expanding
into shoes, and proposes a new lifestyle.
BREEZY BAG MINI A voluminous bag distinguished by its soft silhouette and naturally gathered shirring details.
MUSHY BAG STAND OIL’s signature daily bag, featured by a soft, naturally slouchy shape. It is the brand’s key item that is comfortable and easy to pair with various styles.
Founded in Seoul in 2024, HIETA offers trendy designs that naturally blend into daily life.
Experience the brand's sensible mood in person, presenting
a distinct lifestyle beyond simple products.
BECKY BAG A large shopper bag that allows you to style various silhouettes according to your taste using the O-ring details on both sides.
TINA BAG HIETA’s signature hobo bag, featuring fringe pocket details and an adjustable strap with snap buttons.
Going beyond simple eyewear, DOUBLE LOVERS offers eyewear that harmonizes high fashion with artistic sensibility.
Discover the brand's pieces in Omotesando, adding a special touch of style to your
everyday life.
ELAN Eyewear featuring curved silhouettes and wide cat-eye frames that accentuate a feminine
charm.
Based in Seoul, CAMEL COFFEE is an independent coffee brand presenting Korea's contemporary coffee culture through stylish spaces and high-quality coffee.
Widely recognized for its collaborations with diverse brands, the brand introduces a fresh coffee culture to Omotesando.
CAMEL COFFEE CAMEL COFFEE’s signature beverage, crafted with a rich flat white base topped with smooth, silky cream.
WITHMUU is a global platform leading K-POP fandom culture.
WITHMUU brings you to the frontline of K-POP, offering the latest album releases and official merchandise ahead of everyone else.
G-DRAGON, aespa, NCT, TWICE, and more